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Deidre Woollard
Luxist


“People want fresh content—every time they come,
they want to see something different!”



Luxist is one of an elite group of blogs that cover luxury items for those who can afford the best (or just really expensive) stuff, and for those who like to window-shop. A Weblogs, Inc. property, it covers everything in luxury, from apparel, art, and auctions to holidays, pets, wings, and writing instruments.

No category is left unexplored. There’s even a weekly high-end real www.luxist.com estate feature, focusing on the estates of the wealthy and famous, like singer Stevie Nicks. As the blog’s editor, Deidre Woollard works with several other writers to produce a constant stream of information about merchandise, events, experiences, and other things that you just won’t see anywhere else.

Woollard’s worked with Luxist since its opening in December, 2004. Con currently, she was the lead of Luxist’s sister blog, Slashfood (www.slashfood.com). The blog has consistently served up an amazing array of luxury ever since. Woollard started blogging late in 2003, while living in a tiny town in a remote area of Northern California. In the beginning, she blogged to keep herself entertained and involved with the outside world. The town, with a population of 300, offered few opportunities for either. She was not new to the Web. She had set up her own websites before, but blogging had a special attraction for her. She saw it as a way to share her interests with the world at large, as well as communicate her enthusiasms to friends without having to send repeated e-mails. Blogging also gave her a chance to relax. “I was writing a novel at that point, and it was a good break to jolt myself back into the short form.” It also served as a break from working on her MFA.

Luxist is a unique blog, but as Deidre Woollard’s experiences illustrate, even the most exotic subject matter requires quality writing and research. Here are some of Woollard’s tips to keep in mind:

  • Experience with a personal blog can prepare you for blogging for pay.
  • The regular commenters among a blog’s readership can keep writers in touch with the overall audience.
  • New bloggers should be prepared to take criticism, and understand that it can make them better bloggers.
  • Readers expect fresh content every time they visit a blog.
  • A successful blogger must respect readers.
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