Rebecca Lieb
ClickZ
ClickZ
“I don’t decide to blog and then look for something.
I find something, and then I blog it.”
I find something, and then I blog it.”
Rebecca Lieb is editor-in-chief of the ClickZ Network. Self-tagged as “the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-,” ClickZ is arguably the most search-engine-obsessed site on the Web. Before working for ClickZ Network, Lieb held executive marketing and communications positions at several e-consultancies, and for global entertainment and media companies in the United States and Europe. As a journalist, Lieb has covered media for several publications, including The New York Times and The Wall Street Journal. She spent five years in Berlin as Variety’s German/Eastern European bureau chief. A member of the graduate faculty at New York University’s Center for Publishing, Lieb also serves on the university’s Electronic Publishing Advisory Group. In addition to fulfilling her editing and administrative duties at ClickZ, Lieb writes for both of ClickZ’s blogs: SearchEngineWatch (http://blog.searchenginewatch.com/) and the ClickZ news blog (http://blog.clickz.com/).
Rebecca Lieb is member of a distinct minority: professional bloggers who come from a journalistic background. She brings a different perspective to blogging. But even though her roots are not those of the traditional blogger, her practices underscore the importance of many of the same points other successful professional bloggers emphasize:
Rebecca Lieb is member of a distinct minority: professional bloggers who come from a journalistic background. She brings a different perspective to blogging. But even though her roots are not those of the traditional blogger, her practices underscore the importance of many of the same points other successful professional bloggers emphasize:
- The fact that blogs aren’t heavily edited and fact-checked allows news to get out faster, but it requires bloggers to be more responsible with facts.
- Blogging allows the writer to inject opinions.
- You should not write just to fill space or meet a deadline. Readers expect you to post something on a regular basis, but they will not accept fabricated or meaningless material.
- A critical advantage of blogs over magazines is being able to expand a news story as new facts become available.
- Before starting a blog, be sure you have more than one thing to say; create a list of a half-dozen or more ideas.