blogger millionaire

The typical blogger has been a computer enthusiast for at least a decade or two. Some were hobbyists before they could legally drive, and more than a few trace their roots back to the days of the first TRS-80, IBM, and computers—when they were called personal computers and their owners “home computerists.” From that perspective, Scott McNulty is a somewhat atypical blogger. For that matter, he is an atypical computer owner. He didn’t buy his first computer until six months after he graduated from college in 1999. And, despite not having owned any sort of personal computer, he ended up working as a systems administrator forWindows computers.

Blogging at TUAW The computer McNulty selected as his first happened to be an iMac, and it was the first step on his journey to becoming a professional blogger and editor at The Unofficial Apple Weblog (TUAW, pronounced too-ow, with an emphasis on the first syllable).

Scott McNulty’s approach to blogging is a carefully balanced blend of enthusiasm and honesty. There are several ways he achieves that balance. Here are
a few pointers to help you do the same:

• If you do something for the love of a subject, success usually follows.
• Success doesn’t happen overnight.
• Don’t assume all readers will understand everything you post. Write so that subject-specific terminology can be understood in context, or post a primer about your subject.
• Create a tone for your blog, and be consistent in using it.
• Consistency is important in growing an audience.
• You must be passionate about your blog’s subject.
• Cross-linking and reciprocal promotion with competing blogs can be positive.
• Produce a large amount of quality content, and readers will come.
• Don’t write anything in a blog that you wouldn’t say to someone face-to-face.