Joel Comm
JoelComm.com
“I’d like to think that I’ve always got something to say.”
JoelComm.com
“I’d like to think that I’ve always got something to say.”
Joel Comm first went online at the beginning of the 1980s, when he discovered modems and computer-gaming bulletin boards. Over the next decade and a half, he would become involved with the online world in several roles, both personal and business. When the Web came along, Comm was well-prepared to take advantage of the new opportunities it offered. In 1995 he launched WorldVillage.com, a family- friendly portal to the Web that still receives thousands of visitors each day.
This site was supported entirely by advertising. In 1997 he cofounded ClassicGames.com, a multiplayer gaming site acquired by Yahoo! in 1998, and now called Yahoo! Games (http://games.yahoo.com). Since then, Comm has created dozens of websites that host online reviews, shopping, and more. Comm is perhaps best-known for his book The AdSense Code (Morgan James Publishing, 2006), a hands-on guide for website owners and bloggers who want to maximize their returns from Google’s AdSense advertising program. The cleverly titled volume became a bestseller almost immediately on its introduction in 2006 and remains a popular title today.
Joel Comm’s experiences demonstrate that discussing ideas with other people can often be the tipping point that turns a good idea into a winning idea—as happened with the evolution of Comm’s software reviews and the title for The AdSense Code. Comm’s business experience has resulted in his creating, or causing to be created, quite a bit of original content. Some of that content originated offline, and some has moved from the Web into books and seminars. Our conversation with Comm yielded these tips:
• Blogging’s effects are not limited to the Web or technology—it can also affect local or regional events.
• Put keywords in your title tag and meta tag (description).
• Make sure that URLs are in the form of /this_is_the_title.html, rather than 5930256.html.
• One element of AdSense success is finding exactly the right combination of colors and ad box designs. This requires experimenting.
• Blog about something you really care about.
• A business can be built on original content. Get started, and get used to creating content.
Joel Comm’s experiences demonstrate that discussing ideas with other people can often be the tipping point that turns a good idea into a winning idea—as happened with the evolution of Comm’s software reviews and the title for The AdSense Code. Comm’s business experience has resulted in his creating, or causing to be created, quite a bit of original content. Some of that content originated offline, and some has moved from the Web into books and seminars. Our conversation with Comm yielded these tips:
• Blogging’s effects are not limited to the Web or technology—it can also affect local or regional events.
• Put keywords in your title tag and meta tag (description).
• Make sure that URLs are in the form of /this_is_the_title.html, rather than 5930256.html.
• One element of AdSense success is finding exactly the right combination of colors and ad box designs. This requires experimenting.
• Blog about something you really care about.
• A business can be built on original content. Get started, and get used to creating content.