Gary Lee
An Internet Marketing Web Site
Gary Lee was one of the early adopters of blogging as a PR tool, and he has proven that blogs can be a channel for mainstream media attention. He harnesses the power of online conversation by following these tenets:
An Internet Marketing Web Site
“A quality article to me is something that
plants a seed in the mind of the reader.”
plants a seed in the mind of the reader.”
Gary Lee takes a decidedly different approach to blogging. He created Mr. Gary Lee (www.mrgarylee.com) as a forum for his observations on things he finds on the Web, and to provide Internet marketing tips. Still learning, Lee shares the learning process as he goes, creating an ever-evolving tyro’s guide to search engine optimization (SEO) and networking.
Lee’s most notable accomplishment in building traffic was with what is called a “link train,” aimed specifically at getting into the Technorati list of theTop 100 Most Favorited blogs—which ranks a blog by the number of Technorati members who have added it to their Favorites list. Unlike Technorati’s Top 100 Most Linked To blogs, the Most Favorited list is fairly easy to break into. It relies largely on social networking, and involves a system of trading links. If you know enough people who are interested in placing you on their Favorites list, you can probably make the list. And making the list can result in a tremendous increase in a blog’s traffic.
Lee made the Technorati list about six months after starting Mr. Gary Lee, which is an unusually short period of time, especially considering the thousands of competitors trying to make that list. Lee will eventually get knocked off the list, but as far as he is concerned, making the list was a successful experiment. Lee lives in Southern California, and has a degree in economics. He currently works for himself as an Internet marketing and business development consultant. After several years of working at established companies, Lee now helps businesses bring traffic to their site and teaches them how to monetize that traffic. A dyed-in-the-wool Apple fan, Lee celebrated that fact by giving away an Apple iPhone through his blog. The giveaway was of course designed to in crease traffic, but the selection of an iPhone as a prize was something of a tribute to Apple.
Gary Lee was one of the early adopters of blogging as a PR tool, and he has proven that blogs can be a channel for mainstream media attention. He harnesses the power of online conversation by following these tenets:
- Blogging is a learning process.
- The system can be gained on some levels, but gaming the system successfully doesn’t necessarily mean making a lot of money.
- Blog posts should inspire readers to comment. Without that, your blog can become boring.
- Producing quality posts—material that people will want to read and link to—is as important as networking with other bloggers.
- Participating in (commenting on and linking to) other blogs is a vital part of getting more readers. When you can, connect with people who share your interests.