Dave Taylor
The Intuitive LifeBusiness Blog
“Blogging is guerilla marketing at its finest.”
“Blogging is guerilla marketing at its finest.”As a veteran of the pre-Web Internet and founder of the original Internet Mall and other important online businesses, Dave Taylor is someone to listen to. Here are some of the main points that Taylor makes in this interview thatshould be of special interest to bloggers:
A blog doesn’t have to look like a blog, and isn’t limited to opinion. Taylor’s first blog began as means of communicating with his books’ readers. Today it hosts wide-ranging discussions on just about every topic imaginable.
Can’t write every day? Write when you’re inspired, and write more than you need. Set up the extra material to post at later dates. From the reader’s perspective, it will look as if you’re posting regularly.
Give your readers something extra. Don’t stop with solutions—provide background or instructional information along with answers to questions.
To bring readers to your blog, go to other blogs and engage in discussions. Don’t just leave quickie comments so you can post your blog’s URL.
Don’t write about what you’re trying to sell—write about what you know. People will return to see what else you have to say, and they will take note of what you’re selling.
Accept criticism with a positive attitude.
Don’t block comments. You’ll draw more readers if you show multiple viewpoints on topics.
Cultivate good writing, and avoid obscenities.
Think before you post. Respect others’ opinions, and consider the future implications of your words.
Blogging and business are not mutually exclusive. A business website can look like an informal blog or anything else a marketeer wants it to be.
A blog doesn’t have to look like a blog, and isn’t limited to opinion. Taylor’s first blog began as means of communicating with his books’ readers. Today it hosts wide-ranging discussions on just about every topic imaginable.
Can’t write every day? Write when you’re inspired, and write more than you need. Set up the extra material to post at later dates. From the reader’s perspective, it will look as if you’re posting regularly.
Give your readers something extra. Don’t stop with solutions—provide background or instructional information along with answers to questions.
To bring readers to your blog, go to other blogs and engage in discussions. Don’t just leave quickie comments so you can post your blog’s URL.
Don’t write about what you’re trying to sell—write about what you know. People will return to see what else you have to say, and they will take note of what you’re selling.
Accept criticism with a positive attitude.
Don’t block comments. You’ll draw more readers if you show multiple viewpoints on topics.
Cultivate good writing, and avoid obscenities.
Think before you post. Respect others’ opinions, and consider the future implications of your words.
Blogging and business are not mutually exclusive. A business website can look like an informal blog or anything else a marketeer wants it to be.