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Brad Hill
Weblogs, Inc.
“The golden rule in blogging is to be authentic in every aspect of your operation.”


Brad Hill is Director of Weblogs, Inc., the largest network of blogs in the world. Some might expect one of the founders to be in that position, but the founders—Jason Calacanis and Brian Alvey—have moved on to other things. Hill, who’s also written several computer books, started out at the bottom in blogging. As he recalls, “It was early in 2004 when I heard about Weblogs, www.weblogsinc.com Inc. as a startup. I began e-mailing Jason Calacanis right away, saying, ‘First of all, you should have a digital music blog, and, secondly, I should be writing it.’ And that’s how it all got started.”

Weblogs, Inc. has never stopped growing. It has dozens of blogs. The net-work’s blogs cover hobbies, health, personal interests, gaming, stocks, and more, and at present, there appears to be no limit to growth for Weblogs or blogging in general. Fueled by advertising, the network employs scores of writers and knowledge workers as bloggers. It’s an occupation that didn’t exist just a few years ago, but which now supports thousands of people as they indulge their passions.

Brad Hill’s experience encompasses the entire blogging experience—from concept through startup and execution and on to writing, editing, and management. Among the most important lessons woven into Hill’s experiences is the fact that autonomy—letting bloggers pursue their agendas—is one of the underpinnings of success. Here are some other lessons to keep in mind:

  • It is still possible for a dedicated individual to take an idea from concept through implementation.
  • A blog can support and extend the life of a book.
  • Knowing that you have readers can substitute for material rewards.
  • Setting up titles that appeal to both search engines and humans is all the SEO that most blogs need.
  • Be authentic as a blogger by addressing issues and interests for which you have a genuine passion.
  • Don’t try to cover a mistake. Correct it in a way that shows you’re not hiding anything.
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