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Brad Hill
Weblogs, Inc.

Weblogs, Inc.
“The golden rule in blogging is to be authentic in every aspect of your operation.”

Brad Hill is Director of Weblogs, Inc., the largest network of blogs in the world. Some might expect one of the founders to be in that position, but the founders—Jason Calacanis and Brian Alvey—have moved on to other things. Hill, who’s also written several computer books, started out at the bottom in blogging. As he recalls, “It was early in 2004 when I heard about Weblogs, www.weblogsinc.com Inc. as a startup. I began e-mailing Jason Calacanis right away, saying, ‘First of all, you should have a digital music blog, and, secondly, I should be writing it.’ And that’s how it all got started.”
Weblogs, Inc. has never stopped growing. It has dozens of blogs. The net-work’s blogs cover hobbies, health, personal interests, gaming, stocks, and more, and at present, there appears to be no limit to growth for Weblogs or blogging in general. Fueled by advertising, the network employs scores of writers and knowledge workers as bloggers. It’s an occupation that didn’t exist just a few years ago, but which now supports thousands of people as they indulge their passions.
Brad Hill’s experience encompasses the entire blogging experience—from concept through startup and execution and on to writing, editing, and management. Among the most important lessons woven into Hill’s experiences is the fact that autonomy—letting bloggers pursue their agendas—is one of the underpinnings of success. Here are some other lessons to keep in mind:
- It is still possible for a dedicated individual to take an idea from concept through implementation.
- A blog can support and extend the life of a book.
- Knowing that you have readers can substitute for material rewards.
- Setting up titles that appeal to both search engines and humans is all the SEO that most blogs need.
- Be authentic as a blogger by addressing issues and interests for which you have a genuine passion.
- Don’t try to cover a mistake. Correct it in a way that shows you’re not hiding anything.
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Brad Hill
Blog Archive
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2009
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February
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- To blog successfully you have to be passionate about
- If you can make other people interested in what yo...
- The really popular blogs are the ones
- An Internet Marketing Web Site
- People want fresh content—every time they come, th...
- I don’t decide to blog and then look for something...
- Today you have to be different, because it’s harde...
- The golden rule in blogging is to be authentic in ...
- Google Blogoscoped
- Don’t write anything in a blog that you wouldn’t s...
- The secret to success is consistency and quality
- People show up and they stay
- I’d like to think that I’ve always got something t...
- I eat, sleep, and breathe my blog
- obsessed with getting things right
- It’s not as easy as it looks
- Google is the reason blogging continues to have power
- You’ll find an audience if you write what you’re p...
- It’s great that anyone who wants to have a voice c...
- Don’t start blogging for money; start blogging bec...
- Try to reward readers for the time spent visiting ...
- No other company in tech space matters as much as ...
- The best blogs are ones where bloggers use their o...
- The blogosphere is filled with undiscovered gems
- Blogging is a way to make myself smarter
- Blogging is guerilla marketing at its finest
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February
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